Drum Studios tasked me with VFX and Post Production work on their advert for designer furniture company Camerich. The advert needed to be slick, classy and high-end.
The shots would be stabilised, to remove all traces of vibration, and each shot was carefully rotoscoped to separate the furniture from the background, to allow for 'cleaning up' of the scene and also to better integrate each shot - which would smoothly transition as if in a single camera move.
Each shot was then tracked in 3D to place in 'floating' words depicting the product names added as 3D rendered elements, which were placed 'behind' the rotoscoped furniture.
Additional artificial shadows and grading work finished the shots.